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Business management Ethical Selling Sales Management Sales Planning Sales tips

Experiencing difficulty bouncing back after Covid?

Having trouble re-emerging into the market? Do you think your business looks and feels a bit ‘stale’? What can you do? Bouncing back after Covid-19 doesn't need to be difficult, I can help.

Here are some useful thoughts:

I worried too!

Before the lockdowns business for Salient was good. Beyond a few regular ‘tweaks’ I felt nothing needed to change, people were still expressing interest and buying my courses and sessions.

Then Covid came and people were furloughed, projects were put on ice, work slowed and, in some areas, stopped.  Why would people invest in Salient offers when they had no idea when they would be able to get a return on their investment?  It became difficult to promote something which had become of less perceived immediate value to the markets.

Does this sound familiar to you?

I felt I had a choice of three ways forward:

  1. Try and continue selling to a significantly smaller active market
  2. Put everything on ice; try and ride-the-storm
  3. Or, could I try some more lateral thinking?

Did I still want to have a business at the end of this? YES!

a screen displaying the words 'in process'

Therefore I needed to focus on two key tasks:

  1. Maintain a profile, and
  2. Develop some additional and attractive new offers.

Maintaining profile is comparatively straight forward with social media and on-line networking.

Developing new additional offers was more difficult.  Many planning sessions, business analysis and key-person discussions, produced some useful ideas to add to the Salient offers:

  • Live-On-Line courses and sessions (LOL!)
  • Recorded courses and modules: my full sales programme on video in modular form,

(- available from the new and upgraded salientsales.co.uk website). 

  • Group workshops – brainstorming, structured or unstructured, ‘Inspiration to Action’
  • One-to One Coaching Sessions – more structured and goal orientated
  • Extra high-level modules for corporate courses and programmes
  • Salient Gems – weekly videoed tips and ideas to help you sell more.

These would also prove to be valuable for when businesses re-emerged from hibernation.

I have completed 80% of the above. Already, interest levels are good, and sales have started.

So if you're having trouble bouncing back after Covid, consider teaming up with Salient Sales & Training, let us help you to streamline that adjustment period.

What's next?

This is my story.  If you need help to generate ideas for your business, and to develop processes to see them through, then please be in touch. I offer guidance and mentoring to help ensure their success.

You can click HERE to contact us. Or why not connect on social media so you'll be first to access offers, quick tips and new courses as we release them: Facebook, Linkedin & Twitter!

Categories
Business management General Sales Management Sales Planning Sales process

5 Key Ways to Grow Your Market Share

Can you grow your business when many around are shrinking?

I think you can, and I wanted to share my ideas with you.

My last blog suggested ways of adapting to market needs and I explained how I had added to the Salient range of offers by promoting courses on Zoom (or other platforms).  Are there other ways of growing your market?  The first four major areas you can consider are:

  • Market Penetration
  • Market Development
  • Product Development
  • Diversification

The Ansoff Matrix shows clearly how these are related: (Igor Ansoff – Harvard Business Review 1957).

Market Penetration means selling more of what you offer into your existing market.

Market Development is selling your present range of goods or services into new markets.

Product Development describes selling new products into your existing markets.

Diversification involves selling new products or services into new markets.

As an example of market development, my sales modules and programmes are now fully recorded and available to purchase from the Salient website (here:  https://tinyurl.com/y44gahlg  !)

I am promoting and selling my existing courses, general sales and technical sales, into a new market.  The new market comprises those businesses and individuals who prefer to learn and experience in their own time and space, rather than attend at specific times and locations which can be inconvenient to their own businesses.

Product development can be achieved by adding something that compliments or is a relevant addition to your existing range of products and services.  Ideally, this should be something you have identified by asking the market what else they need, or at least your existing customers!

Market penetration in simple terms is finding more ways of selling what you have in the market you presently target.  For this I would recommend revisiting dormant customers and making contact with ‘lost’ business.  Business previously lost may be looking again for a new supplier and we may only have lost it by a small margin.

Diversification can be fun!  Lateral thinking can result in some great ideas for additional products and services which will attract new interest in your business.  I caution you to prepare well and to do some useful and effective market research prior to this.  It is essential you know what your potential customers want and need before committing time and funds to developing new products and attacking new markets.  However, the rewards can be high as ‘out-of-box thinking’ can make a significant difference to your turnover and profit.

Finally, the fifth way of growing your business, and a less risky alternative would be Collaboration, again with much preparation and due diligence.  You would halve the cost of any such growth plans by working with another trusted business.  However, you may halve the risk, but you will also halve the profit made!

Your first choice is whether you try and ‘ride-the-storm’, or, work smarter and develop your business.  If you choose the latter, your second choice can be made from a number of options as outlined in the matrix above. When the ‘new norm’ arrives, if you have used the time wisely and prepared for growth, you will be much more secure as a business than those that have relied on rationalisation and hope.

If you are interested in hearing more about our ‘applied sales’ courses, in general or technical markets, then please contact Andy on 07941 041364, andy@salientsales.co.uk

If you would like to learn more about the Salient recorded sales training programmes, visit the offers on our website here: https://tinyurl.com/y44gahlg

 

Categories
Business management Sales process

Adapt or fall!

A bit dramatic I know, but this does reflect the present position of most small businesses.

Darwin would be fascinated with the choices facing business at the moment.

At the start of the pandemic we all hoped it would be over in a few months and we could get back to ‘normality’.  Many small companies simply ‘battened down the hatches’ intending to ride the storm, if you will pardon the mixed metaphors.

Unfortunately, it did not happen.  We are likely to be looking at many more months yet and most are realising that the ‘normality’ we anticipate may be somewhat different from that pre-covid.

In the last few weeks, I have gained some new customers who have admitted they felt they could hold back no longer and needed to move ahead, otherwise their customers would go elsewhere.  In fact, due to the scarcity of active businesses, they would now have to work harder just to stand still.

To maintain Salient’s position in the market and to adapt to the present situation I have had to change my approach.  Fewer customers wish to have strangers in their offices presenting training courses.  Having said that, recently I have presented my Technical Sales Programme on-site, distanced, masked, sanitised and very successful!

With fewer opportunities to train and coach ‘in-the-room’, I have added to my training, coaching and mentoring offers.  Becoming adept at running Zoom meetings I can now run any course or session on-line.

I have also used the extra time available to record my complete sales programme onto a video platform.  There are general sales and technical sales training versions for large and small businesses, and all will be available to purchase on line within the next two weeks.  I have also added small business group support and growth sessions called ‘Adapt, Survive and Prosper’, and these can be delivered with some in the room and others on Zoom.

a blackboard with a glass lightbulb in the centre, in the areas around it are 3 thought bubbles chalked on the right and another set on the left

By adding to my range of offers, I am now able to deliver:

Sales, Marketing and Business development

1/ courses or sessions in-the-room, as before

2/ courses or sessions on Zoom, or

3/ course modules recorded for more convenient viewing

By adapting to the new market needs I have ensured that all prospective customers can be served by Salient, whatever their circumstances.

This is what I have done.  What have you done to maintain or even grow access your available market and hence grow your sales?  Have you adapted?  Most such situations can be overcome with some thought, ideas and application. If you have not addressed this already, perhaps now is the time.  Clever use of the internet and some lateral thinking are called for.

Take the lead from Salient; Adapt, Survive and Prosper!

Details of Salient Small Business offers are here:  https://tinyurl.com/y5ptl27f

Recorded courses - coming soon.

Categories
Business management Feeding the pipeline General Locating customers Sales Ethos Sales Management Sales Planning Sales process Sales tips Technical Sales

Some rules of emailing, yes, we’re still making the same mistakes

Some rules of emailing, yes, we’re still making the same mistakes.

How often do you receive and email and have objected to the contents?  The objection may be mild, it may be significant or it may be something in between?  Too many times

How many of us have written one straight back, assuming our interpretation is correct, and damaged that relationship?  Too many of us.

They say that the art of letter writing is being lost due to the convenience and speed of texting, emailing and the like.  Speed and convenience is a strong incentive to use these modes of communicating, however, make it too fast and it can be dangerous to your business.

Common mistakes:

  • ‘Hearing’ a tone of voice that changes the interpretation
  • Making a sarcastic comment that is either inappropriate or taken literally
  • Sending something which no-one has proof-read; which is poorly spelt and constructed
  • Only answering one question and ignoring the other three
  • Assuming familiarity and making it too informal for the contact

Some simple rules which should overcome these dangers and pitfalls:

  1. If it reads as though it was written with attitude, leave it and come back later. Try and read it with a smile on your face, it can sound so different!  THEN respond accordingly.
  2. PROOF READ everything. Poor spelling, grammar, or punctuation can suggest you are not thorough or professional.
  3. Avoid humour, particularly sarcasm. If you want to include levity, an exclamation mark could help to signpost this.
  4. Read everything received more than once and you will find other things which need a response.
  5. Read everything before you send it, to avoid these classic blunders, and others.
  6. Why not pick up the ‘phone?! It is more efficient and effective; you can cover more points in less time; you can build better business relationships.  Then summarise and confirm by email.  This is far more effective and professional than a rushed email or text.

Avoid the traps of fast texting or emailing and build professional relationships; use the ‘phone, or, even better, meet them face to face.

 

 

 

 

Categories
Business management Feeding the pipeline General Locating customers Sales Ethos Sales Management Sales Planning Sales process Sales tips Technical Sales

KICKING THE HABIT – and adopting a better one

KICKING THE HABIT – and adopting a better one

“Old habits die hard”.  Very true that one.

Another, which is one of my favourite quotes, is known as:

Einstein’s definition of insanity: ‘Doing the same thing over and over again and expecting different results’.

This is very true when it comes to training or coaching.  I’ll explain:

When training and coaching, we show the delegate(s) how they can do things more easily and more effectively, helping them to be more productive and successful.  We encourage the delegate(s) to embrace the new ideas and embed them in their daily routine.

They say it takes at least 28 days of daily repetition for the new skills to embed and to fully replace the ‘old habits’.

So, the concern of every good trainer is that, over time, old habits will creep back into regular use.  As expected, success obtained with the new skills starts to decline.  With the year following any training or coaching, the poor delegate is back to square one.  At this point it is not unheard of for the delegate or company involved to suggest that the training was ineffective, or even a waste of money!

Luckily, I have not received such feedback.

This is why the best trainers or coaches offer ‘refreshers’ on a regular basis, perhaps every 3-6 months, to help maintain the focus and to fully embed the new skills and techniques.  As an alternative, I also offer the Salient Mentoring Programme; a monthly re-focus and target management system that keeps people on track, motivated and successful.

Unfortunately, not everyone goes for more than the single, deep plunge they get from dipping into Salient expertise.  They feel that the short-term fix is all they need and for some this has indeed worked.  Some have grasped many of the new ideas and skills and applied them with tenacity.  These companies are seeing a marked difference in their sales results.

Glib though it may be, the saying that holds true in all these cases is simply:

‘If you want things to change, you have to make some changes’.

…and not let old habits undermine those successful changes.

  • Those on a diet do not stop as soon as they reach their ideal weight; they work hard to maintain it.
  • You may spend weeks or months achieving peak fitness. If you stop there it only takes a short time to return to ‘couch potato’ status!
  • The best mentors have their own mentors to help keep them at the top of their game. Sales people not at the top of their game will lose focus, and lose business.

Get to the top of your game and learn how to STAY THERE by refreshing and adding to your skills!

Categories
Business management Feeding the pipeline General Locating customers Sales Ethos Sales Management Sales Planning Sales process Sales tips Technical Sales

STEERING THROUGH CHOPPY SEAS

STEERING THROUGH CHOPPY SEAS

  • There are some people out there who just simply do not get what you are doing in business.
  • There are those out there who will show interest in your products, services, and in you, but they will then drop from the radar and not respond to any of your approaches.
  • There are those those who insist you drop the price or they will go elsewhere.
  • There are those who use you to put pressure on their present supplier and, in reality, have no intention of buying from you.

“If you have been affected in any way by the content of the above four statements…...”

Seriously, there are many reasons that people will NOT place business with you, all of which can be overcome with careful application of recognised skills and techniques.

HOWEVER, political developments have added another issue to this list.  We are to leave the EU.  What comes next?  No-one really knows, and because no-one knows, many businesses will cut back on their spending, buying only the ‘necessities’.  If you do not sell their ‘necessities’, you are less likely, even unlikely to sell to them.

PROSPECTING AND SECURING NEW OPPORTUNITIES ARE LIKELY TO BECOME MORE DIFFICULT during the coming months.

More difficult, but not impossible.  Certainly, we will need to work smarter and have plans which are carefully constructed, timed and focused.  We will need contingency plans now more than ever, as we plough on into the political unknown.

To make sales; to make MORE sales in a difficult market requires new strategies, extra skills and techniques, contingencies, but most of all, it needs careful planning.

I have planned for this!  I have a coaching programme called ‘2020 Vision for Business’ (what else?!)  In this, we will work on sales and marketing plans, strategies and contingencies, taking sales to the next level and ‘scaling-up’ your business; to be the best while others may flounder.

Whether or not you book on the programme, you will need plans and contingencies for growing your business next year.  Don’t leave your success to chance.

Plan and prepare now, to grow your business, despite political and market forces.

Categories
Business management Feeding the pipeline General Locating customers Sales Ethos Sales Management Sales Planning Sales process Sales tips Technical Sales

How to overcome Brexit Blues and how the Salient ‘Plan B’ showed the way forward.

It has to be said, I am sorry, but it does have to be said.

Brexit has made a difference and will make further differences to business.

Things are changing and there are more changes to come.

But, I am not one of the doom-mongers as I believe it offers us interesting and useful opportunities.  I say ‘offers’ as it is up to us whether we take those opportunities or sit back and just hope.

Whatever happens there will be change, and we need to be prepared as best we can.  But prepared for what?  I believe there are four indisputable facts:

  • Brexit will happen!
  • Markets will change
  • There will be greater focus on domestic markets
  • We will find ourselves competing with more UK companies as larger providers seek to replace off-shore business.

This is what happened to Salient in the last 18 months:

  • Five larger prospects, (£1M turnover+), were reasonably secure in my sales pipeline.
  • As the Brexit vote loomed, happened, and shocked the markets, these five companies retreated, not wishing to ‘spend money when the market was so unpredictable.’
  • My cash-flow forecast dropped considerably!
  • I initiated my contingency, my Plan B, and targeted the smaller businesses that tend to ‘get on with it’ no matter what the market is doing.
  • I had to replace one large opportunity with ten smaller ones.
  • It was successful, and I have now progressed to Plan C where I develop the new smaller company market, while attracting new larger opportunities.

But what of the larger companies?  What will they do in this Brexit uncertainty?

I believe they will do very much as I did and look to smaller domestic markets to fill the gap in their turnover.

In other words, those who rely on domestic markets for the majority of their turnover will start to find more competition from larger suppliers.

There is another side to this.  Those seeking your products or services are less likely to look off-shore for suppliers as these are likely to become more costly.  Therefore, they will actively seek domestic suppliers. It could be you, if you are ready!  Another point is that if they previously sourced from larger companies, they are likely to spend more than your present customers.

To summarise, this could mean for your business:

  • New domestic markets are likely to open up
  • Competition will increase for home-grown opportunities.
  • The new opportunities have different expectations and spending levels

Are you ready?

Is your sales team and/or your sales process the best it can be?

Your sales effort needs to be at its best; sharp; focussed; forward-thinking.

Don’t miss the boat. 

If you fail to address this, others will get there first and will win the lion’s share of the new opportunities.

If you are successful in this, your business growth could be double what you would anticipate for 2018.

If you would like to discuss your experiences of this, please be in touch; call or email Andy

Categories
Business management Ethical Selling Feeding the pipeline Sales Ethos Sales Management Sales Planning Technical Sales

Slow summer sales and the best way of filling a ‘Lull’

What does summer mean to your business?

What does THIS summer mean to your business?

Are you expecting a rush of new business to come to you?  Perhaps other businesses want to invest in you before the markets change, which will happen inevitably.

Or, are you expecting the normal summer lull to be worse than in previous years as, following ‘Brexit’, your customers are being cautious with their investments?

Perhaps you have the type of business which is not seasonal AND is resilient to change in the markets.

In most cases, businesses are expecting some form of downturn or lull in the coming months.  I believe, with careful handling, the pace of change is likely to be slow enough that the markets will not suffer greatly and businesses will become cautiously optimistic over the coming months.  I think WE MUST be optimistic of a favourable outcome.  If we are not, then we should give up now, and that approach is not for us!

So, the old adage ‘Keep Calm and Carry On’ could never be more appropriate.

In every lull there is a need to fill the ‘spare’ time or effort with profitable activities.  What better way to fill the time than by training and coaching yourselves or your team to perform significantly better?  When markets start to improve again, for whatever reason, you can then hit the ground running with new knowledge and skills that will help your business to outperform all others.

Reinforcing skills and discovering new ideas and strategies can only make a positive difference to your sales growth and build your business during difficult times.

July and August are the ideal times to improve your skills and your performance.  There will then be time to apply your new skills and boost your end-of-year figures. 

Is that not worth the investment?

Click HERE for a REAL INCENTIVE to book some training.

Categories
Business management Feeding the pipeline Sales Management Sales Planning Sales process Sales tips Technical Sales

Growth Spurts in Business – 5 great tips for selling more

Tips on selling more
Sell more and get a growth spurt!

Turnover lower than you’d like?  Plan for a growth spurt by selling more.  How to sell more?  For starters, try these five simple tips;

1/ Start with existing customers and see if they want more  - apply the Pareto Principle: 80% of your revenue comes from 20% of your customers.  Call the 20%!

2/ If they still like you, ask for referrals and testimonials!  - personal recommendations give you more credibility and will attract more new business.

3/ Check that the market wants what you provide by asking a couple of key questions - use Survey-Monkey or similar.  Responses may show you need to tweak, or even change your offer to make it more attractive.

4/ Check where you have sold successfully in the past, identify the common sector, product or need and target that with renewed enthusiasm.  This may not be the top 20% (above) but it could be the easiest sector to target and win new business.

5/ Devise a product variation or amalgamation and make it a special offer of some sort to attract new interest.  You could make it part of a short, or longer marketing campaign.

These are just a few of the many ideas and strategies that can be applied to your business that will make a positive difference to your sales figures.

If you want to increase your sales figures, come along to the Salient half-day Workshop or full-day Masterclass on 17th or 18th March 2016.  Discover many more ways of selling more, and how to apply these and other practical and simple growth strategies to your business.

Come along to ‘HOW TO SELL MORE’.  There will be more than 20 tips on how to sell more.  Use just a few of these and your business will soon have a growth spurt!  More details here.

Categories
Business management Feeding the pipeline Sales Management Sales Planning Sales process Sales tips

Is everything going according to plan

There may still be time to add to your sales this year

NOW is the time to put together your plan for next year’s sales

I meet many businesses that, if doing well, make no plans to ‘feed the pipeline’, to seek and win new business on a regular basis.  At some stage, the feast will stop and famine will take over.  At that stage it may be too late to ask these questions;

  • Where will my sales come from?

have you targeted specific markets and customers?
- have you followed up all previous opportunities?

  • How will I make contact?

- and be sure you’re given the chance to quote
 - are you talking to the decision maker?

  • Am I sufficiently skilled in pitching, negotiating and closing?

enough to win the business?
 -  enough to ensure the best deal?

Did you have a sales plan for this year?  If you did make a plan; you have now reached the fourth quarter of the year.  Are you on plan?

DO YOU KNOW WHERE YOU’RE GOING?

You did make a plan? Good move; not enough businesses do.  Too many rely on the ‘Field of Dreams’ principle of ‘If you build it they will come’.  Unfortunately, business is never as simple as that.  Building a business ready to supply the market is one thing, but;

-        making it attractive to those who may buy from you
-        developing an interest from those who could use your products and services
-        showing how well you can fulfil their need
-        securing the business by gaining their commitment, and
-        delivering and exceeding their expectations

…are all skills that can be learned, developed and embedded into your selling process.

Selling need not be difficult, stressful or something to avoid!  Selling can be ethical, simple, even fun!  Being better at selling means winning more sales.  But, you do need some useful skills and techniques to help ensure this happens.

So Plan – Action - Review.  Review means measuring your progress against plan and making any changes needed to remain on, or exceed your plan.  You cannot measure everything, but knowing where you are against your sales plan will help you to ensure positive progress and achievement.

So, you have a plan for next year?  How about aligning it with you 5 year and 10 year plans?!  Don’t rely on the short term view; turn that wish list into reality by making longer term plans for it to happen.  Make sure you know where you’re going!

Salient Sales & Training  -  taking the pressure out of selling

(If you are not happy with your answers to any of the above questions, why not book on our next seminar?  Details are on the website, under ‘Events’.