We need proof.
How many emails, written articles, blog posts, letters and so on, do you receive that are 100% spelt correctly or read well? For me it is far too few.
Almost every written contact I receive, or publication I read, has some form of mistake on it. I’m afraid I find this very frustrating because it takes just a few minutes, sometimes just seconds, to proof-read your own work. Normally I would suggest arranging for someone else to proof-read it, but of late, the mistakes have been so bad that the author could not have failed to spot them if they had only bothered to read them through before sending.
Generally, I will not buy from a company that is so unprofessional that it fails to read what it has written before sending it to customers or prospects. How can I reccomend them to others if I know they don’t take care to check what they are saying?
Normally, I regard this as just lazy and unprofessional, but, since lockdown I’m afraid it has become worse. We are all human and we all make mistakes, but very few should get passed a quick read-through. None should get through if it is professionally proof-read.
The last straw for me came when I received a letter from the funeral directors we had commissioned. In the first half of the letter it referred to my Mother who had sadly passed away. Later in the email it twice referred to my Father instead of my Mother. I politely pointed this out. Their response was to say ‘I have not attached the ammended letter’.
Aaagh! Clearly he meant ‘I have now attached the ammended letter’, but he had not re-read that one either. His letter and response would have upset some people.
I sent him a polite emial pointing out that perhaps proof-reading was not one of his strengths. He did not bother to respond. You cannot help but wonder, where else they are less than professional.
Will I reccomend them? Probably not.
The Government is keen for business to continue so that when we are able to return to the ‘norm’ we can be better prepared. Perhaps this is the best time to focus on personal and professional development within your business. With good training, coaching or mentoring in sales, marketing and business development, you could use the time wisely by developing a more complete and successful approach to growing your business.
So, Salient is going Live-On-Line….
To help you follow social and health requirements I will now be offering my courses as either a live-link to allow full interaction, or as recorded modules for you to access at your convenience and as often as you need. I have chosen Zoom as the most effective platform. I will use the ‘Entrance Lobby’ facility to ensure the sessions remain secure.
These courses will be offered at a lower cost than an attended course.
Also, as a special offer, when the crisis is over, I offer a ‘refresher day’ at a bargain price, when I will come to your offices and deliver a summary of the course and, where appropriate, run a workshop to cover aspects in which delegates still need assistance.
In this way, delegates will have the advantage of isolated learning, together with a final interaction session, when the dust settles.
All delegates for live sessions will be provided with a workbook.
Live sessions will include all aspects of the course when given on-site; flip chart, discussion, slides, exercises, discussion etc.
Assistance is offered on an individual basis (phone or email) at no cost for up to one month after the sessions. Sessions last from one hour to one day and courses are available for 2 to 5 days duration, either consecutively or separated by up to 3 weeks. Clearly, the longer the course, the greater the scope and depth we can cover, and the longer the new ideas and skills are likely to be retained.
Costs: with reduced overheads, the cost of Live-On-Line sessions will be signficantly less than those arranged for personal attendence (pre-and post-covid-19).
Salient has adapted and will continue to offer great value in all courses, programmes and sessions. Expertise in sales, marketing and business development, designed and applied to your business. Use Salient and stay safe!
KICKING THE HABIT – and adopting a better one
“Old habits die hard”. Very true that one.
Another, which is one of my favourite quotes, is known as:
Einstein’s definition of insanity: ‘Doing the same thing over and over again and expecting different results’.
This is very true when it comes to training or coaching. I’ll explain:
When training and coaching, we show the delegate(s) how they can do things more easily and more effectively, helping them to be more productive and successful. We encourage the delegate(s) to embrace the new ideas and embed them in their daily routine.
They say it takes at least 28 days of daily repetition for the new skills to embed and to fully replace the ‘old habits’.
So, the concern of every good trainer is that, over time, old habits will creep back into regular use. As expected, success obtained with the new skills starts to decline. With the year following any training or coaching, the poor delegate is back to square one. At this point it is not unheard of for the delegate or company involved to suggest that the training was ineffective, or even a waste of money!
Luckily, I have not received such feedback.
This is why the best trainers or coaches offer ‘refreshers’ on a regular basis, perhaps every 3-6 months, to help maintain the focus and to fully embed the new skills and techniques. As an alternative, I also offer the Salient Mentoring Programme; a monthly re-focus and target management system that keeps people on track, motivated and successful.
Unfortunately, not everyone goes for more than the single, deep plunge they get from dipping into Salient expertise. They feel that the short-term fix is all they need and for some this has indeed worked. Some have grasped many of the new ideas and skills and applied them with tenacity. These companies are seeing a marked difference in their sales results.
Glib though it may be, the saying that holds true in all these cases is simply:
‘If you want things to change, you have to make some changes’.
…and not let old habits undermine those successful changes.
- Those on a diet do not stop as soon as they reach their ideal weight; they work hard to maintain it.
- You may spend weeks or months achieving peak fitness. If you stop there it only takes a short time to return to ‘couch potato’ status!
- The best mentors have their own mentors to help keep them at the top of their game. Sales people not at the top of their game will lose focus, and lose business.
Get to the top of your game and learn how to STAY THERE by refreshing and adding to your skills!
STEERING THROUGH CHOPPY SEAS
- There are some people out there who just simply do not get what you are doing in business.
- There are those out there who will show interest in your products, services, and in you, but they will then drop from the radar and not respond to any of your approaches.
- There are those those who insist you drop the price or they will go elsewhere.
- There are those who use you to put pressure on their present supplier and, in reality, have no intention of buying from you.
“If you have been affected in any way by the content of the above four statements…...”
Seriously, there are many reasons that people will NOT place business with you, all of which can be overcome with careful application of recognised skills and techniques.
HOWEVER, political developments have added another issue to this list. We are to leave the EU. What comes next? No-one really knows, and because no-one knows, many businesses will cut back on their spending, buying only the ‘necessities’. If you do not sell their ‘necessities’, you are less likely, even unlikely to sell to them.
PROSPECTING AND SECURING NEW OPPORTUNITIES ARE LIKELY TO BECOME MORE DIFFICULT during the coming months.
More difficult, but not impossible. Certainly, we will need to work smarter and have plans which are carefully constructed, timed and focused. We will need contingency plans now more than ever, as we plough on into the political unknown.
To make sales; to make MORE sales in a difficult market requires new strategies, extra skills and techniques, contingencies, but most of all, it needs careful planning.
I have planned for this! I have a coaching programme called ‘2020 Vision for Business’ (what else?!) In this, we will work on sales and marketing plans, strategies and contingencies, taking sales to the next level and ‘scaling-up’ your business; to be the best while others may flounder.
Whether or not you book on the programme, you will need plans and contingencies for growing your business next year. Don’t leave your success to chance.
Plan and prepare now, to grow your business, despite political and market forces.
That’s a good question…..
When training a sales team from Samsung recently, I was asked a question which prompted a lot of thought and soul searching. I was able to answer it, but was the answer just too easy?
The question? Where does an ethical sales person ‘draw the line’?
The answer is simple, and quite straight forward: ‘wherever your conscience lets you draw the line’. This is obvious, clear and fits all. However, is it a helpful answer?
The example given by the team member was of a potential customer who used their own ‘pressure buying’ techniques that quickly strayed into bullying; the Genghis Kahn school of negotiation. Apparently, the buyer would throw his pen onto the table and demand loudly that they accept his terms or get out. Other tactics of similar aggressive and intimidating nature were used. Would YOU sit there and take that abuse?
He had my sympathy. Most experienced sales people have had situations of similar severe discomfort. While the buyer rants, raves and threatens, you are sat there wrestling with your own conscience and professionalism. What are your options?
There are many as every situation is different and requires some ‘thinking-on-your-feet’.
Below I describe the two extremes and an ideal.
1/ Fight back? This is the most satisfying. Potentially it can gain respect from the buyer and a mutually beneficial solution could be possible. However, it is extremely risky, as it may escalate the emotions and temper to the point where errors are made, opportunities are lost, and things are said that should never be said by true professionals. Are you reducing your own standards by lowering yourself to their position?
2/ ‘Take it on the chin’; in other words, sit there and use silence or passive resistance as your main tool of defense. This is a very professional approach that will make the buyers behavior seem very childish and clearly bullying in comparison. However, there is also the risk that they will then take your reluctance to engage in a fight as weakness and assume their argument has been won.
3/ A carefully judged balance between the two, whereby you respond to aggressive posturing with a firm insistence and repeated ‘no’. Your volume would be higher than usual but less than theirs; maintain eye-contact as much as possible; your words would again be professional, but your manner should show you standing firm but being fair. Consistency, professionalism, repetition and firmness are needed, with a clear message that you will not be intimidated.
The salesman was strong and held his ground as best he could. Give-in to a bully and they will always bully you. If you cannot work with them, and you have the authority, you can walk away, but do not let them win.
Yes, it is up to you and your conscience. Sometimes it may be a balance between needs and conscience. Apply your own positive, firm approach but do your best not give in to intimidation. When you can, retain the moral ‘high ground’ and give little away. No-one likes a bully, and it is a great shame that some believe this is the way to behave in modern society. However, one cannot deny that they still exist, and we must deal with them while achieving our objectives AND remaining professional.