Courses and Case Studies

“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.”

– Patricia Fripp

Sales Development

While many business owners wait for customers to come to them, the most successful businesses follow a tried and tested sales process that works.

Salient Sales & Training runs workshops and training courses that explore every stage of the sales process and provide you with the skills, techniques and confidence you need to make more sales and increase your profits.


Case Study: The MD of a company offering management and administration services recognised that they were solely dependent on growing their business through recommendations. They wanted to start being more proactive in finding new clients – but didn’t know where to start. They commissioned Salient Sales & Training to provide a comprehensive sales and marketing course to their entire management team.  On the course they learnt new strategies that they started using straight away. They have a new three year business plan in place and have set targets and objectives to ensure significant growth in the business over the coming years.

Salient Sales & Training offers a wide range of training sessions, from a 1.5 hour workshop to a full five day programme. Whether you need specific help with individual areas or a general overview of the sales process, we can tailor the training to suit your requirements and timescale.

“Andy has helped me to focus on my business potential and how to achieve goals, which has been well worth the time and money. His professional manner is refreshing!”

Suzanne Gore, Not Only Mortgages


Marketing Development

Most business managers and owners hate cold calling, but see it as a necessary evil if they want more customers. The truth is most of your prospects hate cold calling too. The easiest sale is the one where the customer comes to you – and having an effective marketing strategy in place will bring more customers to your door.

Salient Sales & Training can provide you with a range of marketing skills and techniques that will eliminate the need for cold calling and build profitable relationships with your customers. We will help you develop a marketing plan that makes your business more attractive and brings customers directly to you.

Case Study: A former teacher took the plunge and became self employed but was unsure how to market herself.  After attending a Salient Sales & Training workshop she was able to use some simple but powerful marketing tools to describe her new business proposition in glowing terms. Being able to define her business gave her the confidence to promote it properly and helped to ensure her future success as an entrepreneur.

Salient Sales & Training offers a wide range of training sessions, from a 1.5 hour workshop to a full five day programme. Whether you need help with specific marketing techniques or a complete overhaul of your marketing strategy, we can tailor the training to suit your requirements and timescale. To find out more, call us on 01793 843118 or email us today.

Business Development

The key to building a successful business is to set goals, define actions and implement them – but it’s often difficult to find the time to work on your business when you’re already busy working in it.

Salient Sales & Training offers a bespoke coaching and mentoring service that is individually tailored to your needs. Having a business development plan makes a huge difference to the speed and level of growth a business achieves, and with our help you’ll learn how to get out of the daily grind and start moving your business in the right direction.

Case Study:  A former MD of a European manufacturer of electronic measuring equipment turned entrepreneur, had started offering services as a business consultant. His market was larger, technical companies and he could clearly add valuable experience to every company he approached. What he lacked was a clear message and forward plan for growth. Working with Salient Sales & Training helped him to structure a business plan, implement strategies and create consistent marketing messages as well as develop all the tools and techniques he needs to ensure his future business is successful.

Salient Sales & Training offers business development coaching and mentoring that is tailored to your requirements and timescales. To find out more, call us on 01793 843118 or email us today.

To find out more about the courses available from Salient Sales & Training call us on 01793 843118 or email for information.

Alternatively you can find out more about marketing development here.