We need proof!

We need proof.

How many emails, written articles, blog posts, letters and so on, do you receive that are 100% spelt correctly or read well?  For me it is far too few.

Almost every written contact I receive, or publication I read, has some form of mistake on it.  I’m afraid I find this very frustrating because it takes just a few minutes, sometimes just seconds, to proof-read your own work.  Normally I would suggest arranging for someone else to proof-read it, but of late, the mistakes have been so bad that the author could not have failed to spot them if they had only bothered to read them through before sending.

Generally, I will not buy from a company that is so unprofessional that it fails to read what it has written before sending it to customers or prospects.  How can I reccomend them to others if I know they don’t take care to check what they are saying?

Normally, I regard this as just lazy and unprofessional, but, since lockdown I’m afraid it has become worse.  We are all human and we all make mistakes, but very few should get passed a quick read-through.  None should get through if it is professionally proof-read.

The last straw for me came when I received a letter from the funeral directors we had commissioned.  In the first half of the letter it referred to my Mother who had sadly passed away.  Later in the email it twice referred to my Father instead of my Mother.  I politely pointed this out.  Their response was to say ‘I have not attached the ammended letter’.

Aaagh!  Clearly he meant ‘I have now attached the ammended letter’, but he had not re-read that one either.  His letter and response would have upset some people.

I sent him a polite emial pointing out that perhaps proof-reading was not one of his strengths.  He did not bother to respond.  You cannot help but wonder, where else they are less than professional.

Will I reccomend them?  Probably not.

Stay professional!

Stay safe.

 

Growth Spurts in Business – 5 great tips for selling more

Tips on selling more

Sell more and get a growth spurt!

Turnover lower than you’d like?  Plan for a growth spurt by selling more.  How to sell more?  For starters, try these five simple tips;

1/ Start with existing customers and see if they want more  - apply the Pareto Principle: 80% of your revenue comes from 20% of your customers.  Call the 20%!

2/ If they still like you, ask for referrals and testimonials!  - personal recommendations give you more credibility and will attract more new business.

3/ Check that the market wants what you provide by asking a couple of key questions - use Survey-Monkey or similar.  Responses may show you need to tweak, or even change your offer to make it more attractive.

4/ Check where you have sold successfully in the past, identify the common sector, product or need and target that with renewed enthusiasm.  This may not be the top 20% (above) but it could be the easiest sector to target and win new business.

5/ Devise a product variation or amalgamation and make it a special offer of some sort to attract new interest.  You could make it part of a short, or longer marketing campaign.

These are just a few of the many ideas and strategies that can be applied to your business that will make a positive difference to your sales figures.

If you want to increase your sales figures, come along to the Salient half-day Workshop or full-day Masterclass on 17th or 18th March 2016.  Discover many more ways of selling more, and how to apply these and other practical and simple growth strategies to your business.

Come along to ‘HOW TO SELL MORE’.  There will be more than 20 tips on how to sell more.  Use just a few of these and your business will soon have a growth spurt!  More details here.