Do you still actively invest in your sales success when the economy takes a turn…
I could earn a lot more money in Japan.
I prefer living in the UK, but Japan, and much of the far East, has a very different attitude to business.
Business in the UK tends to suffer from short-termism. When the economy is suffering, we ‘tighten our belts’ and go for a round of cost-cutting. Strangely, from my experience, this includes reducing sales and marketing activities and people. This defies all logic, as when business is harder to win it makes no sense to cut back on sales effort! The sales effort or department may be the most costly in the company, but properly invested and directed, the returns will easily outweigh the cost.
In Japan and the far east, when there is a struggling economy, their approach is to INVEST in sales and marketing. Business is still out there; you just have to work harder to find and win it. They use such hard times as an opportunity to train their sales team. When the economy recovers (they always do) they will have a team at the top of their game and so likely to find and win all the best opportunities. This is long-term thinking. Doesn’t it make more sense?
This year should see a slow improvement in the economy.
Will you cut back?
Or will you invest in you and your business?
Will you be at the top of your game when we emerge from the tunnel?
Ready to take the next step?
If you’re looking to invest in you or your sales team going forward, why not see our sales and technical sales courses.
Alternatively, why not get in touch with Salient Sales & Training – 07941 041 364, to discuss the needs of your business!