Marketing Strategy

A successful marketing strategy should include the following:

Planning

Every strategy starts with a plan. By understanding your products, services and who your target market is you can begin to develop the most effective strategy techniques for your business.

Market Knowledge

You don’t always need to compete on price – but if you don’t understand your market and know what your competitors are offering, you’ll struggle to compete at all.

The Marketing Mix

A successful business is one where the owner takes time to focus on how it is developing. Learning to plan your time well and develop effective strategies is an important part of business development.

The Message

Understanding your USP – unique selling proposition – is one of the most crucial areas of marketing strategy. Only when you know what makes you unique can you tell other people.

Routes to Marketing

Direct mail, social media, networking, newsletters, websites, flyers. There are so many tools and materials to communicate your message but which ones most effective? It all depends on what you’re marketing, and to whom. Once you reach this stage of the process you should have a clear idea.

Campaign Development

Marketing doesn’t stop at the sale. Developing an ongoing campaign increases profits and keeps your customers loyal to you.

The Marketing Mix

The Marketing Mix means defining the 7 P’s: product, price, position, place, promotion, people, process and physical. Once you know what you are marketing, you can start to work out how to market it.

Campaign Development

Marketing doesn’t stop at the sale. Developing an ongoing campaign increases profits and keeps your customers loyal to you.

Salient Sales & Training offers a wide range of training sessions, from a 1.5 hour workshop to a full five day programme. To find out more, call us on 01793 843118 or email us today.