Marketing Development

“It is not your customer’s job to remember you. It is your obligation and responsibility to make sure they don’t have the chance to forget you.”

- Patricia Fripp

Most business managers and owners hate cold calling, but see it as a necessary evil if they want more customers. The truth is most of your prospects hate cold calling too. The easiest sale is the one where the customer comes to you – and having an effective marketing strategy in place will bring more customers to your door.

Salient Sales & Training can provide you with a range of marketing skills and techniques that will eliminate the need for cold calling and build profitable relationships with your customers. We will help you develop a marketing plan that makes your business more attractive and brings customers directly to you.

“I really enjoyed this and have come away optimistic and excited to try new techniques.”
K.H. - Marketing Consultant
To find out more about the Marketing Development courses available from Salient Sales & Training call Andy on 01793 843118 or email for information.

Alternatively you can find out more about marketing development here.

“Good personalised training is so much better than a blanket off-the-shelf course. Thank you.”
- Vanda Tanner, OMG Hair and Beauty Salon
A former teacher took the plunge and became self employed but was unsure how to market herself. After attending a Salient Sales & Training workshop she was able to use some simple but powerful marketing tools to describe her new business proposition in glowing terms. Being able to define her business gave her the confidence to promote it properly and helped to ensure her future success as an entrepreneur.

Salient Sales & Training offers a wide range of training sessions, from a 1.5 hour workshop to a full five day programme. Whether you need help with specific marketing techniques or a complete overhaul of your marketing strategy, we can tailor the training to suit your requirements and timescale. To find out more, call us on 01793 843118 or email us today.

“Easy to understand content, plenty to implement. I strongly recommend Salient. Andy
Explains things in an easy to understand manner. Plenty to implement without feeling
overwhelmed.”

D.E. of Pure Boilers
“A very good experience.”
R.M. Business Change Consultant
“Mind-blowingly excellent!”
S.D. Business Consultant
“Insightful sales and also helped out business development through new marketing
ideas. Highly recommended.”

C.S. Director

BloG

Resources

5 Key Ways to Grow Your Market Share

Can you grow your business when many around are shrinking? I think you can, and I wanted to share my ideas with you. My last blog suggested ways of adapting to market needs and I explained how I had added to the Salient range of offers by promoting courses on Zoom (or...

Adapt or fall!

Adapt or fall!

A bit dramatic I know, but this does reflect the present position of most small businesses. Darwin would be fascinated with the choices facing business at the moment. At the start of the pandemic we all hoped it would be over in a few months and we could get back to...

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