Business Development Strategy

A successful Business Development Strategy goes through a process that includes the following stages:


Start Up & the Next Step

Whether you are thinking of starting your own business or are already trading, it’s vital that you know where you want to be and what you want to achieve. Creating a business plan makes it easier to set realistic goals and develop your business profitably.


Grow Your Own Business

Understanding the basics of the sales and marketing processes and putting the right techniques in place helps you achieve targets and grow your business quickly and smoothly.


Planning, Strategy & Focus

The Marketing Mix means defining the 7 P’s: product, price, position, people, process and physical. Once you know what your are marketing you can start to work out how to market it.



If you don’t measure how your business is developing you have no way of knowing which strategies are working. Metrics let you see at a glance the areas that work and those that don’t, so you can focus on those strategies that will grow your business successfully.


Profit Development

The ultimate aim of any business strategy programme is to give you the tools and support to grow your business by improving your marketing, sales, turnover and profit.

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What's Next

Salient Sales & Training offers business development coaching and mentoring that is tailored to your requirements and timescales. To find out more, call us on 01793 843118 or email us today.